The Zero-Proof Revolution in Milwaukee

Patrick is the founder of Zero Proof Pass, Milwaukee’s first non-alcoholic passport program, launched in July 2025. Based in downtown Milwaukee, he created Zero Proof Pass to challenge the idea that alcohol is required to fully experience the city. Through partnerships with bars, cafés, breweries, cocktail lounges, and nightclubs, the program makes zero-proof options more visible, accessible, and celebrated across Milwaukee.Growing up in Wisconsin—where drinking culture runs deep—Patrick’s relationship with alcohol wasn’t linear. He experimented with being alcohol-free before it finally stuck. Without a business background, but with a sharp eye for what was missing, he recognized that people who don’t drink are craving real connection and social experiences that don’t revolve around alcohol. Zero Proof Pass was born from that gap, helping to reshape what community and nightlife can look like without booze at the center.Connect with Patrick:https://www.instagram.com/414_milwaukee/https://zeroproofpass.com/