The zone of benefit with Oji Udezue, Principal (Part 1)

Today, our guest is Oji Udezue, AI product expert, author, and an innovation-focused, multi-disciplined business leader. Oji has had an extensive and successful career, spanning his time as CPO of Typeform, Head of Product for Creation and Conversation at Twitter, CPO of Calendly, and Head of Product at Atlassian. On today's part one of a two-part episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Oji about his upcoming book, 'Building Rocket Ships;' the complexity of product management due to its multi-disciplinary nature requiring skills in engineering, design, psychology, and economics; and the 'Zone of Benefit' concept, which helps assess market disruptiveness and emphasizes the need for a high value to price ratio to drive change in customers. Links Pre-order link for Oji’s book, “Building Rocket Ships” Writing: https://ojiudezue.substack.com/ Consulting: https://productmind.co Twitter: https://x.com/ojiudezue LinkedIn: https://linkedin/in/ojiudezue What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.