THE156: From Marketing Client to Marketing Maven with Jaime O'Connor

If there is one thing I want in this world, it's to see the people in my life (friends, family, clients, dogs...) thrive beyond their wildest dreams. Its what drives me and why I care about performance based results. After years of working as the client with agencies, I have experienced the range of them... The good, the bad, the ones with to many clients, the ones who sold us on their skills yet had none... And I was over it.I was done relying on others and their lack of strategy, so I dug in.I learned from the best and innovated on ideas that were working and learned from strategies that failed.I went from agencies telling me that impressions, reach and engagements were the only areas they could guarantee performance to getting 3 to 5 times return on ad spend on my own. I knew they were wrong and I was on to something.As someone who has over 12 years on the client side, I know the type of performance that should be expected. And it’s time to change the lip service Marketing Managers and Directors get without results. And now I want to help you. Let’s grow your business together. Learn more about your ad choices. Visit megaphone.fm/adchoices