Their Perception is Your Reality

In this UNPEDDLING episode, Chris and I have a conversation with Lisa Genovese, the President of BottomLine. We explore the world of Market Research and ideas and insights that will show you:What can help you, your company and your brand be "scrappy" and "punch above your weight" as an "underdog" in your Market.What the best way to seek "feedback and opinion" from your customers is? And if you hire someone to help you do this, what is the most critical thing you will need to believe about them?How to start the process of getting market research?What are the most critical aspects you need to pay attention to when reviewing research documents and information? How to use Market Research used in your Sales Strategy?and, How to use your Market Research to "UNPEDDLE."Tim Windsor & Chris Windsorthe UNCOMMODiFiED Podcast - UNPEDDLING SERIESHosts & [email protected]: Kris MacQueenTECHNICAL EDITOR: Alyne GageMUSIC BY: https://themacqueens.ca/