Theme: Marketing | 2023 Marketing Recap and 2024 Forecast: Tech Disruptions, Economic Shifts, and the Future of Purpose-Led Marketing

In this episode of the "State of the Economy" podcast, Chitra Narayanan talks to Shiv Shivakumar, Operating Partner at Advent International, shares insights on the significant marketing trends of 2023 and predictions for 2024. Key highlights include the transformative impact of AI, the challenge of higher food prices on brand strategies, and the persisting reliance on price and celebrity-centric marketing in India. The discussion also touches on the evolving landscape of e-commerce, the changing dynamics of consumer behavior, and the potential dominance of Gen Z in shaping marketing narratives. Additionally, the episode explores the ebb and flow of metaverse discussions and its future implications. (Host: Chitra Narayanan; Producer: Darshan Sanghvi) About the State of the Economy podcast India’s economy has been hailed as a bright spot amid the general gloom that seems to have enveloped the rest of the world. But several sectors continue to stutter even as others seem set to fire on all cylinders. To help you make sense of the bundle of contradictions that the country is, businessline brings you podcasts with experts ranging from finance and marketing to technology and start-ups.