Theme: Marketing | D2C Brands: Is the honeymoon over?

Direct-to-Consumer or D2C gained popularity during the Covid-19 pandemic when governments issued lockdown orders to stop the spread of the virus. As a model, D2C brands deliver products to their customers directly via digital channels and without a middle distribution channel. This is one of the reasons why D2C brands became the darling of customers during the pandemic. In this episode of State of Economy, we explore whether D2C brands that are digital natives are managing to hold on to the advantage they gained during the pandemic thanks to their speed, agility and innovation. Big mass brands have caught up now and the old traditional channels are back. Can these D2C brands still hold their own?  Well-known management thinker Shiv Shivakumar, former CEO of Pepsico India and Nokia India and Shankar Prasad, founder of D2C beauty brand Plum share their thoughts with businessline’s Chitra Narayanan. And even coin a new definition for D2C - Discovery to Consumption. Tune in. (Host: Chitra Narayanan, Edit: Jayapriyanka J, Producer: V Nivedita) _______________________ About the State Of The Economy podcast India’s economy has been hailed as the bright spot amid the general gloom that seems to have enveloped the rest of the world. But several of its sectors still stutter about even while others seem set to fire on all cylinders. To help you make sense of the bundle of contradictions that the country is, businessline brings you podcasts with experts ranging from finance and marketing to technology and start-ups. Tune in!