TheMediaBriefing: Bauer's head of ePublishing Jim Foster on native app strategy

from The Publisher Podcast by Media Voices · host Media Voices

On the latest episode of TheMediaBriefing, Bauer's head of ePublishing Jim Foster takes us through the publisher's app and distributed publishing strategies and provides a look back at how the company went from having no apps to considering one for each publication. Chris and Esther try not to sound too incredulous when he describes a time in magazine publishing when the market could support multiple magazines about carp.

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How long is this episode of The Publisher Podcast by Media Voices?

This episode is 30 minutes long.

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This episode was published on April 3, 2017.

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