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TheMediaBriefing: IDG's Michael Friedenberg on driving a major media brand forward

EPISODE · Jun 12, 2017 · 27 MIN

TheMediaBriefing: IDG's Michael Friedenberg on driving a major media brand forward

from The Publisher Podcast by Media Voices · host Media Voices

In this week's episode of TheMediaBriefing, we talk to IDG's CEO Michael Friedenberg about how IDG has managed to consistently stay ahead of the curve, the future of display advertising and changing revenue breakdowns within the company. In the news round-up Chris and Esther discuss Apple's in-browser autoplay-blocking following a similar move by Google last week, the launch of News UK's new 'vertical video studio' and two significant new publisher additions to Snapchat Discover. Chris attempts to guess the election results.

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TheMediaBriefing: IDG's Michael Friedenberg on driving a major media brand forward

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