Theoretical Frameworks and Models of Consumer Behaviour [Episode-21]

This episode explores the essential principles and modern innovations shaping market research in today's data-driven economy. Learn how to identify target customers, analyze competitors, and measure market opportunities using frameworks such as TAM, SAM, and SOM. Discover how AI, real-time analytics, and hyper-personalized segmentation are transforming business intelligence while maintaining ethical standards around privacy and consent. Featuring practical insights and real-world case studies, this guide shows how organizations can convert raw data into strategic decisions that drive growth, innovation, and competitive advantage.Follow Business Talk 2.0 Podcast on spreaker, Spotify and Apple Podcasts for weekly insights on business, entrepreneurship, marketing, and growth.New episodes every week.