Theory of a Deadman pt.2: The Nickelback Relationship & The New Sound in Upcoming Music

In this episode of I Hate Simkin, Jonathan Simkin sits down with Tyler Connolly and Dean Back of Theory of a Deadman for a brutally honest conversation about record labels, ownership, and what it actually means to be a rock band in today's music industry. They break down why major label deals stopped making sense, the most exciting moments of their career, and the "old-but-new" sound they're chasing in their next chapter. From masters and short-term deals to cancel culture, social media backlash, and the illusion of success, this episode pulls back the curtain on what longevity in modern rock really looks like. The conversation also dives into early Vancouver days, Greenhouse Studios, Juno politics, international touring, and why simplifying the business side of the band became the key to staying sane — and independent — after 25 years. Timestamps 00:00 – The tweet controversy and why they left 604 Records 05:25 – Why they'll never sign to a label again 09:57 – How Nickelback changed their perspective 13:09 – Chris Baseford, production, and the direction of the new music 18:46 – The most exciting days of Theory of a Deadman 23:25 – What their kids listen to and getting in "under the wire" 32:40 – Why touring is better than ever and what's next This episode is available on all audio podcast platforms. Subscribe to I Hate Simkin for bi-weekly, behind-the-scenes conversations with iconic rock artists, industry veterans, and the people who shaped Canadian music. Likes, comments, and feedback help the show massively — thank you for supporting.