ThePopcornFactory.com Goes Mobile

An episode of the Ecommerce Conversations podcast, hosted by Practical Ecommerce, titled "ThePopcornFactory.com Goes Mobile" was published on May 22, 2014 and runs 20 minutes.

May 22, 2014 ·20m · Ecommerce Conversations

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Summary

Mobile commerce is coming. Many merchants, both large and small, are contemplating their mobile commerce strategies, and one merchant that has just launched a mobile version of its ecommerce site is ThePopcornFactory.com. The person responsible for marketing that company and that site is Tom Russell. He’s senior vice president for the parent company of ThePopcornFactory.com, and he joins Practical Ecommerce’s Kerry Murdock.

Episode Description

Mobile commerce is coming. Many merchants, both large and small, are contemplating their mobile commerce strategies, and one merchant that has just launched a mobile version of its ecommerce site is ThePopcornFactory.com. The person responsible for marketing that company and that site is Tom Russell. He’s senior vice president for the parent company of ThePopcornFactory.com, and he joins Practical Ecommerce’s Kerry Murdock.

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