ThePopcornFactory.com Goes Mobile - Ecommerce Conversatio...

What this episode covers

Mobile commerce is coming. Many merchants, both large and small, are contemplating their mobile commerce strategies, and one merchant that has just launched a mobile version of its ecommerce site is ThePopcornFactory.com. The person responsible for marketing that company and that site is Tom Russell. He’s senior vice president for the parent company of ThePopcornFactory.com, and he joins Practical Ecommerce’s Kerry Murdock.

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Frequently Asked Questions

How long is this episode of Ecommerce Conversations?

This episode is 20 minutes long.

When was this Ecommerce Conversations episode published?

This episode was published on May 22, 2014.

What is this episode about?

Mobile commerce is coming. Many merchants, both large and small, are contemplating their mobile commerce strategies, and one merchant that has just launched a mobile version of its ecommerce site is ThePopcornFactory.com. The person responsible for...

Can I download this Ecommerce Conversations episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.