Therabody Founder Dr. Jason Wersland: The Crash That Built a Wellness Category

What this episode covers

Dr. Jason Wersland is the founder of Therabody and inventor of the Theragun, the product that created the percussive therapy category. After losing his business to embezzlement, going through a divorce, and surviving a serious motorcycle accident, he built one of the most ubiquitous brands in wellness, used by pro athletes, training staffs, and households worldwide.On this episode of Under the Number, we cover:- Inventing a new category from a personal pain point- The Gatorade/Under Armour playbook for getting Theragun into athletes' hands- The Kyrie Irving NBA Finals moment that changed everything- Justin Timberlake, 2 Chainz, Jay-Z, and Daniel Craig as early investors- How COVID accelerated the wellness boom- The platformization of Therabody and where Coach + IRL activations fit nextRecorded on podcast row at PAC Accelerate in Phoenix.🏟️ Get off the sidelines ➡️ https://underthenumber.substack.com/🎥 Watch on YouTube: https://youtu.be/TZDJC8jN_bc?si=XFiu5edOgelf9sJf🎥 Watch on Spotify: https://open.spotify.com/episode/3mF0gdHLVtLRvkxTIeWATh?si=qf9EqhyPS4-yF30wv6P-Bw🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-crash-that-built-a-category-dr-jason/id1730764733?i=1000764104310Dr. Jason Wersland is the Founder and Chief Wellness Officer of Therabody, formerly known as Theragun, a leading global tech wellness company rooted in science and technology, based in Los Angeles, California. Dr. Jason’s Theragun story began in 2007 when he experienced a debilitating injury in a motorcycle accident. Necessity became the mother of invention, and he created something to help him deal with his pain. And that’s how Theragun was born. Dr. Jason dedicated eight years to developing five different prototypes, devoted to finding a solution that increases range of motion and decreases pain. In 2016, Theragun introduced the G1, its first product. In 2017, Theragun introduced the G2PRO and became the industry leader in percussive therapy. Dr. Jason’s quest for constant innovation drove to the release of the G3PRO in January 2019, and most recently its 4th generation percussive massage therapy devices, the Theragun PRO, Elite, Prime, and mini launched in May 2020.Theragun is now trusted by more than 250 professional sports teams worldwide, physical therapists, trainers, chiropractors, celebrities, athletes, and everyday people in over 60 countries. Most recently, Theragun rebranded to Therabody continuing its mission to provide natural wellness product solutions and in July 2020 launched its own U.S. grown CBD line, TheraOne — becoming the first brand to ever garner the USDA Certified Organic seal across its entire product line. As a chiropractor, Dr. Jason’s life’s work has always been about helping people feel their best, so they can live the life they were meant to live. Dr. Jason is passionate about wellness and is dedicated to constantly evolving science, research, and education around the subject and a huge part of that is learning from other’s experiences.Via Brand Innovators

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