Therapy Intensives with Steffeny Feld

This week I sat down with Steffeny Feld to talk about intensives - what they are, who they're for, and what therapists get wrong about them. Steffeny started her practice during COVID and never touched insurance. A friend connected her with a business coach who said "you don't need to get on any panels" - even her clinical supervisor thought it sounded "sus." But it worked. She went from weekly sessions to adding intensives to intensives-only, and now she's fully serving therapists through her Intensive Design Lab. We got into: The restlessness that signals it's time to shift something in your practice Pricing intensives: from hourly math to 40% markup to transformation-focused pricing (she knows people charging $700-900/hour) Why intensives aren't a life preserver for a struggling practice - you need a full caseload first The biggest mistake: treating intensives as "just longer sessions" instead of positioning them as a solution for a specific client's urgent problem Intensive math - clients guessing how many weeks of therapy they just skipped Using AI scribes for intensive progress notes Her take on marketing intensives: "If someone says, hey, X, Y, and Z on the consult call, being able to say with confidence - yep, I can help you with that." Anna asked about organizing all her intensive ideas. Steffeny's advice: brain dump everything, rate each idea by energy and effort, narrow to 3, then pitch them and see who responds. Freebies from Steffeny: Client Intensive Script: https://www.intensivedesignlab.com/free-client-intensive-script The Secret Podcast (behind the scenes of 5K intensives): https://www.intensivedesignlab.com/the-secret-podcast Find her at intensivedesignlab.com