There Is No Neutral Design: Megan Kasselberg, Senior UX Writer and Content Designer, Material Design

This episode, I talked with my coworker Megan Kasselberg, whose work as a senior UX writer and content designer touches billions of users through the Material Design system. In our conversation, Megan and I dug into the storytelling and strategy that goes into a design system as vast as Material, including the language of guidelines assets, the effect of earnest expression, and how UX writing is changing in an age of AI.Read a full transcript at interfacecafe.com.In the episode, Megan mentions psychologist and behavioral economist Daniel Kahneman, plus a shoutout to our colleagues Rux and Andrew whose work on color has reshaped how software at Google feels. (00:00) - Introduction (01:52) - UX Writing and Behavioral Science (02:57) - Documenting Material Design (06:45) - Internal vs. External System Guidance (09:59) - Tooling and Constraints in Figma (11:15) - Collaborating with Designers (13:00) - Illustrations and Expressive Design (17:18) - The Controversial Baseline Color (22:48) - Voice, Tone, and AI in UX Writing (35:56) - Advice for Designers (36:50) - Outro