There's a better way to talk about tires. This may be it.

Any aftermarket professional knows that the categories we put tires into --Summer, All-Weather, Snow Tires, Winter Tires and especially All-Season--don't always serve customers well. Ulrik Westergaard, Director, Operations & Sales at Bruno Wessel Ltd., joins the podcast to talk about the TireType.org initiative, and what it could mean to smooth customer communications. Listeners are invited to reach out to Ulrik at TireType.org with their views on the issue, or email Andrew Ross at [email protected].