There's Another Way Ep9 - Peril to Positivity with Roberto Velez

Join us today for an engaging conversation with Roberto Velez, a remarkable entrepreneur and strategic thinker dedicated to enhancing business efficiency and sustainability. Hailing from the lush landscapes of central Colombia, Roberto's family has cultivated premium coffee beans for over three generations on their independent farm. However, faced with the tumultuous instability of their homeland and a harrowing incident, Roberto and his family embarked on a courageous journey to start anew in Spain. Discover the driving forces behind Roberto's entrepreneurial spirit and delve into his unexpected experiences, including his stint manoeuvring tanks in Lebanon. From the tranquil coffee fields of Colombia to the adrenaline-fuelled landscapes of military service, Roberto's journey is as captivating as it is inspiring. Tune in to "There's Another Way" for a riveting exploration of Roberto's extraordinary life and the remarkable lessons he's learned along the way. We hope you enjoy this conversation as much as we did. Here's a link to the book that Roberto references in this episode.