There's no point in doing the wrong thing well

This is the third of 10 special episodes to mark the publication of my guide 10 Rules for Corporate Sustainability where I sum up the lessons I have learnt delivering Sustainability over the last 25+ years. In this episode, I talk through Rule 3: There's no point in doing the wrong thing well. What I mean by this is certain products and services will have no place in a low carbon economy (eg internal combustion engines, gas boilers etc), no matter what you do on cutting your organisational carbon footprint. If this applies to you, you will need to pivot to a low carbon business model or face bankruptcy.Click here to download 10 Rules for Corporate Sustainability Hosted on Acast. See acast.com/privacy for more information.