There's No Such Thing as the General Public With Eric Brown of Brownbridge Strategies

 Eric Brown is the Principal of Brownbridge Strategies, using his expertise in public interest communications to help foundations and nonprofits achieve their goals. His experience includes  twelve years on the board of directors of the Communications Network and eleven years as the Communications Director for the William and Flora Hewlett Foundation in Menlo Park. He has a thorough history working in philanthropy, nonprofit organizations, corporate social responsibility, and media relations. In this episode… Marketing and communicating as a nonprofit is a tricky proposition. On one hand, most take up vital causes and humanitarian efforts that the average person wants to support. However, this also means that communication is more crucial than ever. How can you perfect this one element to make your organization thrive? Engaging your audience creates the need for experienced professionals to help hone your message. Eric Brown, an expert in the field, preaches specificity and applicable feedback as central tenets of strong communication. By learning your audience and narrowing your focus, you can actually be more effective with a smaller target. This audience-driven approach lets organizations maximize their content's value for more impact.  In this episode of Nonprofit Thrive, Ben Freda sits down with Eric Brown, Principal at Brownbridge Strategies, to discuss communication in nonprofits. They break down giving your audience agency, what usable feedback looks like, the power of asking for opinions, and how to discover client needs. They also touch on Eric's background in Washington and Hollywood.