There’s Nothing Quite Like Beauty Products

Kendra talks with Ron Robinson (@ronrobinsoncosmeticchemist) about his early days as a chemist at Estée Lauder (@esteelauder) to launching BeautyStat (@beautystat) and the 5 year journey that led him to unlocking an untapped patented formula to develop his first award winning Universal C Skin Refiner with 4 more products to follow.  Ron also shares the importance of store visits, staying close to the consumer and the role of social platforms like Clubhouse in building a loyal customer base. See omnystudio.com/listener for privacy information.