There's Plenty of Dough in Pretzels: Jennifer Schuler, CEO of Wetzel's Pretzels!

Some dozen years ago, I remember having a conversation with Amit Pamecha, the founder of FranConnect, who back then, just happened to be my boss.  It was a conversation over dinner, about how back then, we didn’t seem to run into too many MBA’s in the franchising world.  Well, fast forward to today and I think its safe to say that trend has changed.  We hear from guests all the time here on Franchise Today, who have MBAs to their credit.  But, it’s not everyday that those MBAs  were earned at the Stanford University Graduate School of Business, with an emphasis in Marketing, Operations & Entrepreneurship.  Well that all changes this week, as my guest, Wetzels Pretzels CEO Jennifer Schuler, checks that box for us and is here to tell us all about that, and more.