These 2 Things Can Make You Unstoppable episode artwork

EPISODE · Jun 16, 2025 · 20 MIN

These 2 Things Can Make You Unstoppable

from Financial Advisor Marketing Podcast

What's the difference between an advisor who barely breaks even every month and an advisor who has so many high-quality clients that he has to actively turn away qualified prospects? It's not luck, connections, or even intelligence.  It's something far more fundamental than that.  In fact, there are 2 fundamentals that, once mastered, make you virtually unstoppable in business and life.  Best part? Once you know about these 2 fundamentals, you can improve at them like any other skill.  That's what we're covering in today's show.  Listen now.  Show highlights include: Why alphabet soup credentials and being a wizard with complex financial strategies can actually hinder your marketing (1:55)  The insidious "Curse of High Competence" that makes your prospects hightail it to your competitor (2:32)  3 questions you must ask during discovery calls if you want to turn a qualified prospect into a loyal client (6:45)  How to double your fees overnight without sacrificing a single client (8:20)  The "Say Nothing" secret for closing sales and getting paid what you're worth (11:09)  The weird way higher fees can build more trust than resistance (12:55)  2 scientifically proven ways to increase your confidence (and earn up to 50% more without working a single extra hour) (13:01)  Why reading biographies can give you a bigger return on investment than perhaps anything else you can do (19:36)  Financial advisors lose thousands of dollars in profits from their discovery meetings alone. But this doesn't have to be your story when you go https://www.theadvisorcoach.com/meetings and learn how to conduct more profitable discovery meetings.  Need help increasing your fees? Inside my Profitable Pricing Blueprint, I break down the exact psychology behind confident pricing and show you how to shift the conversation from "why does this cost so much?" to "how soon can we get started?" I even give you the exact phrases to use, literally, word for word, so your pricing can land smoothly and powerfully.  Check out the Profitable Pricing Blueprint at https://TheAdvisorCoach.com/Pricing.  And since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

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This episode was published on June 16, 2025.

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