These 4 beliefs that made you and your firm successful are now sabotaging your firm's growth

Are you still showing up to work every day as the technical expert, even though you now have a team depending on you? Do you find yourself redoing your team's work, holding onto every client relationship, and wondering why the people problems never seem to go away? If you feel like you're failing at the "people bit" of running a growing firm, this episode is for you.I share what I've learned from running a workshop with twelve small accounting firm owners - every single one of them had a people problem. And not one of them had spotted that the moment you hire someone, your job description fundamentally changes. In this episode, I talk about the four deeply held beliefs that are quietly sabotaging your ability to lead a team, and why this isn't a skill problem at all. It's an identity problem.What you'll learn in the podcast episode:- Why the belief "my value is in the doing" is the root cause of most people problems in growing firms - and how to reframe your role before it plateaus your growth- How perfectionism, which served you brilliantly as a solo practitioner, becomes a serious liability the moment you have a team - and the 85% rule that will help you let go- Why "my clients only want me" is partly true and partly a story you've told yourself - and the practical steps to start transferring trust to your team- How the "immunity to change" framework (developed by Harvard psychologists) explains why you keep reverting to old habits even when you genuinely want to change- Why this is ultimately an identity shift, not a skills gap - and what the firms that successfully grow past it have in commonRelated episodes:The clients you can’t let go of are the ones holding you back - https://startuptogrownup.substack.com/publish/posts/detail/188522915You’re not running a business, you’re running an expensive job (and here’s how to change this) - https://startuptogrownup.substack.com/p/youre-not-running-a-business-youreThe real reason you keep hiring the wrong people - https://startuptogrownup.substack.com/p/the-real-reason-you-keep-hiring-the15 ways your life will unexpectedly change (and not always for the better) as your business moves from growing to scaling - https://startuptogrownup.substack.com/p/15-ways-your-life-will-unexpectedlyWhat to do when your team wouldn’t step up - https://startuptogrownup.substack.com/p/what-to-do-when-your-team-wouldntUseful links:- sign up as a paid subscriber and use this link to get 20% off an annual membership of Start Up To Grown UpWelcome to a free podcast episode of Start Up To Grown Up: Your source for ideas, insights and tactics to take back control of your business and scale it sustainably and profitably by Heather Townsend, award-winning author of The Accountants’ Millionaires’ Club and Founder of The Accountants’ Growth ClubEach episode of the Start Up To Growth Up Podcast is based on my weekly Substack Article on the same topic. Head over to my substack to subscribe https://substack.com/@startuptogrownup so you never miss an article or episode again. Get full access to Start Up To Grown Up at startuptogrownup.substack.com/subscribe