These are the metrics that matter: MQLs and SQLs

What this episode covers

Now and again members ask me what metrics they should be focused on and the answer is definitely not vanity metrics such as the number of likes you have.Instead the two that matter the most are MQLs and SQLs. These stand for Marketing Qualified Leads and Sales Qualified Leads.I explain what they are and why they're so important in today's Monday Motivation. Paul's 5 min Monday Motivation for 11th May 2026

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How long is this episode of Paul Green's 5 min Monday Motivation?

This episode is 7 minutes long.

When was this Paul Green's 5 min Monday Motivation episode published?

This episode was published on May 11, 2026.

What is this episode about?

Now and again members ask me what metrics they should be focused on and the answer is definitely not vanity metrics such as the number of likes you have.Instead the two that matter the most are MQLs and SQLs. These stand for Marketing Qualified...

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