These gym owners make $350k/mo from Instagram

from Gym World Worldwide · host John Franklin

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Dan Trink and Kyle Fields, the co-founders of The Fort NYC, about how they use social media to make $350k/mo from their gyms.    Introducing Dan Trink and Kyle Fields. (0:02)   The current state of the fitness industry and how it has changed.  (3:01)   Writing vs. video content for fit pros (6:36)   How fitness influencers actually get in shape (14:05)   Reacting to Joel Seedman (17:10)   The Fort’s social strategy (21:08)   The Fort’s content rhythm (29:19)   How to produce high-quality content (33:18)   How CrossFit gyms are changing their business model  (40:52)   Podcasting for gyms (45:04)   Lead costs (48:43)   The importance of focus when creating content (57:00)   Red light therapy (59:38)  Influencer gyms (1:04:59)   Fitness in the metaverse (1:10:39)   Cold plunges (1:17:16)

What this episode covers

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Dan Trink and Kyle Fields, the co-founders of The Fort NYC, about how they use social media to make $350k/mo from their gyms. Introducing Dan Trink and Kyle Fields. (0:02) The current state of the fitness industry and how it has changed. (3:01) Writing vs. video content for fit pros (6:36) How fitness influencers actually get in shape (14:05) Reacting to Joel Seedman (17:10) The Fort’s social strategy (21:08) The Fort’s content rhythm (29:19) How to produce high-quality content (33:18) How CrossFit gyms are changing their business model (40:52) Podcasting for gyms (45:04) Lead costs (48:43) The importance of focus when creating content (57:00) Red light therapy (59:38) Influencer gyms (1:04:59) Fitness in the metaverse (1:10:39) Cold plunges (1:17:16)

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These gym owners make $350k/mo from Instagram

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This episode is 1 hour and 26 minutes long.

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This episode was published on March 6, 2023.

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