These gym owners make $350k/mo from Instagram

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Dan Trink and Kyle Fields, the co-founders of The Fort NYC, about how they use social media to make $350k/mo from their gyms.    Introducing Dan Trink and Kyle Fields. (0:02)   The current state of the fitness industry and how it has changed.  (3:01)   Writing vs. video content for fit pros (6:36)   How fitness influencers actually get in shape (14:05)   Reacting to Joel Seedman (17:10)   The Fort’s social strategy (21:08)   The Fort’s content rhythm (29:19)   How to produce high-quality content (33:18)   How CrossFit gyms are changing their business model  (40:52)   Podcasting for gyms (45:04)   Lead costs (48:43)   The importance of focus when creating content (57:00)   Red light therapy (59:38)  Influencer gyms (1:04:59)   Fitness in the metaverse (1:10:39)   Cold plunges (1:17:16)