These Simple Habits Can Transform Your Senior Living Sales Outcomes: Julie Talks With Lori Vernier

Julie Podewitz, CEO & Founder of Grow Your Occupancy, and Lori Vernier, Senior Sales Strategist, continue their conversation about the real-world sales behaviors that drive occupancy growth in senior living communities. Building on insights from the previous episode, Julie and Lori explore the common gaps they see when analyzing sales data across communities—from follow-up timelines that stretch too long, to missed opportunities to invite prospects to tour. Lori shares practical coaching insights from her work with sales directors, including a recent case where small adjustments in the sales process and and database management helped a community dramatically increase move-ins. They also discuss how sales teams can better analyze lead sources, protect their “selling zone” time, and turn their CRM database into their most valuable asset. Along the way, Lori shares simple but powerful habits that every sales professional can implement immediately—like asking more questions, closing to the next step, and tightening the timeline between prospect interactions. If you’re a senior living sales director, executive director, or regional sales leader, this episode offers practical strategies you can implement right away to increase tours, strengthen relationships, and convert more prospects into residents.