These Trends are Trending: Forecasting in the age of the trendscasting industrial complex

From COVID trends to worldwide annual forecasting across various industries, Ci En Lee and team have been compiling and curating helpful content and sharing with the world. Listen now and be reminded of how one brilliant idea can lead to others and build community across cultures. Who Reports on the Trends Reports Reports?{00:03:23} What started with a desire to collect and share COVID trends for companies led to what is now an annual trends report{00:5:43} The sharing culture is very important in the future of this repository of trends, and there are contributors and ambassadors from around the world participating{00:11:52} “There are people who do really put in the effort in that regard to really ensure that these trends are real trends and not something that is trendy.” - Ci En Lee{00:15:23} The publishing and the collection of trend reports and the reporting of the report has become a trend in itself{00:18:21} Some reports are more of a PR opportunity, which the team doesn’t necessarily discount, but they do focus on highlighting the reports that are more informative and measuring meaningful shifts in culture and society{00:20:23} The demand for understanding what’s coming is driving the demand for trends reports{00:21:03} There have been analysts and other trends reporters who have used the repository as a way to build and share other trends and forecasting, so it is interesting to see how people are using the content and continuing to share with othersAssociated Links:Learn more about Ci En Lee on LinkedInSee the trends reports at bit.ly/2023trendingHave you checked out our YouTube channel yet?Get your copy of Archetypes, our newly published 240-page journal! Check it out at ArchetypesJournal.comSubscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!Listen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.