They Ask, You Answer: Winning Work Through Trust and Transparency in AEC

Trust is no longer earned at the table; it’s built far before the meeting begins.Marcus Sheridan joins Katie Cash to unpack how AEC firms can grow their business by becoming radically transparent and strategically human in their content. From overcoming outdated marketing norms to building trust through cost education, video, and self-service tools, Marcus lays out the new blueprint for becoming a known and trusted brand in a skeptical B2B world.By shifting focus from "we" language to "you" language, and by daring to answer the questions clients are already asking online, firms can stand out in crowded proposals, win hearts before the shortlist, and future-proof their growth strategies.Topics discussed in this episode:AEC marketingcontent marketingB2B trustsales and marketing alignmentdigital transformationcost transparencybuyer journeytrust in construction industrythought leadershipConnect with Marcus Sheridan, Author:Website:https://marcussheridan.com/Endless Customers book: https://a.co/d/7T3ce91 Connect with Katie:  https://smartegies.com/ Rate, Review, & Follow on Apple Podcasts:We hope you’re finding value in our AEC Marketing For Principals.  Your feedback is important to us and we’d love to hear from you. Here’s how you can help.  Scroll to the bottom, rate our podcast with five stars, and select “Write a Review.”  Let us know what you found most helpful from this episode!  And if you haven’t done so already, give the podcast a follow, and you'll be notified when new episodes come out.