They Don't Need to Get It
An episode of the Kindly Blunt by Helen Bullen podcast, hosted by Helen Bullen, titled "They Don't Need to Get It" was published on March 10, 2026 and runs 11 minutes.
March 10, 2026 ·11m · Kindly Blunt by Helen Bullen
Episode Description
Do you ever feel frustrated that the people around you don't really understand what you do in your business?
In this episode, Helen talks about a mindset shift that made a huge difference in her own journey. For years she waited for friends and family to understand and support her business, but eventually realised they didn't need to get it.
Instead of looking for approval from people who weren't in the business world, she focused on backing herself and speaking directly to the people who mattered most — her customers.
If you've ever felt misunderstood as a business owner, this episode will help you let go of that expectation and refocus your energy where it really counts.
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