They Had to Hide Their Speaker Tech, Then Sold It for $100m | Mattias Scheek, Mayht

We’re back with our first episode of 2026—and this one feels like a startup heist.Mattias Scheek, Co-founder and former CEO of Mayht, shares the story behind one of the most unconventional startup journeys—building breakthrough speaker technology in complete secrecy, choosing not to launch a product, and ultimately selling the company to Sonos for $100M.This episode explores the strategic decisions behind a licensing-first model, the realities of deep tech innovation, and the discipline required to scale without visibility. A must-listen for founders navigating product, IP, and long-term value creation.