‘They Look at it from a CEO Lens’: Anna Judek on Advising HNW Clients

from Pink Couch Podcast: Behind the Scenes of the Travel Industry · host Open Jaw

Anna Judek, owner of Virtuoso-affiliated Zebrano Travel, says the key to working with high net worth travellers is understanding how they evaluate value, weigh trade-offs, and make decisions. For advisors, that means treating travel planning like a boardroom calculation. “An Excel spreadsheet is your friend,” she says.

Episode metadata supplied by the publisher feed · Published Feb 2, 2026

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‘They Look at it from a CEO Lens’: Anna Judek on Advising HNW Clients

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