‘They Look at it from a CEO Lens’: Anna Judek on Advising HNW Clients episode artwork

EPISODE · Feb 2, 2026 · 20 MIN

‘They Look at it from a CEO Lens’: Anna Judek on Advising HNW Clients

from Pink Couch Podcast: Behind the Scenes of the Travel Industry · host Open Jaw

Anna Judek, owner of Virtuoso-affiliated Zebrano Travel, says the key to working with high net worth travellers is understanding how they evaluate value, weigh trade-offs, and make decisions. For advisors, that means treating travel planning like a boardroom calculation. “An Excel spreadsheet is your friend,” she says.

Anna Judek, owner of Virtuoso-affiliated Zebrano Travel, says the key to working with high net worth travellers is understanding how they evaluate value, weigh trade-offs, and make decisions. For advisors, that means treating travel planning like a boardroom calculation. “An Excel spreadsheet is your friend,” she says.

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‘They Look at it from a CEO Lens’: Anna Judek on Advising HNW Clients

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This episode was published on February 2, 2026.

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Anna Judek, owner of Virtuoso-affiliated Zebrano Travel, says the key to working with high net worth travellers is understanding how they evaluate value, weigh trade-offs, and make decisions. For advisors, that means treating travel planning like a...

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