EPISODE · Apr 13, 2026 · 23 MIN
They Lost $3M/Year in Sales. Here's the Sequencing Mistake That Caused It.
from The Revenue Vault: Inside the minds of sales leaders who build unstoppable revenue engines. · host Venli Consulting Group
In this episode, Marcus Chan chats with Ash Wendt, co-founder of Cowen Partners Executive Search, who was leaving between one and three million dollars on the table every single year from a broken outbound motion. Multiple hires. Multiple failures. And a realization that changed everything: you cannot buy sales. You have to engineer it.Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work.Hosted by Marcus Chan, Wall Street Journal best-selling author and CEO of Venli Consulting, who led a $195M/year sales org with 110+ emps, and was promoted 12 times in 8 years, this show is tactical, direct, and built for operators.If you’re serious about driving results, this is your playbook.👉🏼 Want to uncover your biggest hidden revenue leaks? Get our free diagnostic kit here.👉🏼 Want to double revenue without increasing your headcount? Click here.Follow Marcus Chan’s Socials:LinkedIn | YouTube | Instagram | TikTok | Venli
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They Lost $3M/Year in Sales. Here's the Sequencing Mistake That Caused It.
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