They Only Had $36 Left… Now This Protein Bar is a $1B+ Brand

What does it take to turn a niche idea into a global phenomenon? For Alan Barratt, it meant trusting his instincts, betting on a product his own board doubted, and risking it all on a pivot that made no logical sense, until it did.In this episode, Alan reveals the behind-the-scenes battles that shaped Grenade’s bold transition from sports supplements to protein bars, the critical moment one unexpected ally tipped the scales, and how a sold-out launch in two hours changed everything.It’s a masterclass in the power of instinct, risk-taking, and the importance of embracing failure along the way.IFS - award-winning Asset & Service Management software👉 Reimagine your operations at https://hppod.co/ifsai Hosted on Acast. See acast.com/privacy for more information.