EPISODE · Sep 2, 2025 · 6 MIN
They Want us in Their Ads Not in Their Stores
from Women Who Don't Apologise · host Patricia Haywood
Brands love to put us in their ads: Black and Brown faces, glossy diversity campaigns, the symbol of buying power.But walk into the store, and the reality is different. The stares. The profiling. The surveillance.I share a personal story that reminded me of this ugly truth and why spending your pound is never neutral. It’s a contract you sign with every brand.Because if they want our image but not our presence, it’s time to ask what we’re really buying into.
What this episode covers
Brands love to put us in their ads: Black and Brown faces, glossy diversity campaigns, the symbol of buying power.But walk into the store, and the reality is different. The stares. The profiling. The surveillance.I share a personal story that reminded me of this ugly truth and why spending your pound is never neutral. It’s a contract you sign with every brand.Because if they want our image but not our presence, it’s time to ask what we’re really buying into.
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They Want us in Their Ads Not in Their Stores
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