They Want us in Their Ads Not in Their Stores

Brands love to put us in their ads: Black and Brown faces, glossy diversity campaigns, the symbol of buying power.But walk into the store, and the reality is different. The stares. The profiling. The surveillance.I share a personal story that reminded me of this ugly truth and why spending your pound is never neutral. It’s a contract you sign with every brand.Because if they want our image but not our presence, it’s time to ask what we’re really buying into.