They'll Only Tell You If You Ask | Client Research with Kathryn McGarvey

Do you actually know why your clients hire you? Not what you think the reason is - what they actually say when you ask them? Kathryn McGarvey - founder of Nosy HQ + client researcher - joins me to dig into why most businesses never ask their customers the right questions. And what happens when they finally do. We cover the questions that unlock better marketing, why surveys are mostly useless + the Parker Pen story that will change how you think about your positioning entirely. Look for more shows with Kathryn.  Book discussed in this episode: Marketing Myopia - Theodore Levitt Kathryn’s LinkedIn: linkedin.com/in/kathryn-mcgarvey Kathryn’s Website: nosyhq.com ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list