They're Alive! Dispelling the Demise of Press Releases with Serena Ehrlich

Are press releases still relevant? It’s been a hot topic for marketers in recent years. But Serena Ehrlich, Director of Go-to-Market at Notified, answers with a resounding, “No!” She reveals why press releases are far from dead and remain a powerful tool for strategic communication. Serena and Jennifer discuss:Why press releases are electronic news packages, not just Word documentsHow proper formatting and strategic distribution can significantly boost visibilityThe ways newswires help amplify content beyond traditional marketing channelsWhy SEO optimization is crucial: use relevant keywords, compelling headlines, and strategic imagesHow international distribution can expand brand reach through translated contentDon't dismiss press releases as outdated. Instead, treat them as dynamic digital content that can drive traffic, enhance SEO, and tell your brand's story. Thank you for listening! Don’t forget to follow, rate, and review the podcast and tell us your key takeaways!Connect with Serena EhrlichLinkedInConnect with Look Left MarketingWebsiteBryan on LinkedInJenn on LinkedIn