They’re Orange-Pilling an Entire Town With Bitcoin | Luke & Brooke episode artwork

EPISODE · Sep 4, 2026 · 1H 6M

They’re Orange-Pilling an Entire Town With Bitcoin | Luke & Brooke

from To The Moon With The Luna's Podcast · host Anthony Luna

What happens when you stop just talking about Bitcoin adoption and actually start building it?Luke and Brooke are parents of seven, entrepreneurs, homeschoolers, and the creators behind BV Bitcoin in Buena Vista, Colorado. They’re taking a completely different approach to Bitcoin adoption: turning it into a real-world treasure hunt.Instead of overwhelming newcomers with mining, nodes, monetary theory, and technical jargon, they give people Bitcoin, send them into local businesses to spend it, and use games to teach concepts like inflation, scarcity, sound money, wallets, and seed phrases along the way.And it’s working!In just eight months, Luke and Brooke have onboarded roughly 25 local businesses and estimate that 60–70 people have been introduced to Bitcoin through their treasure hunts. Some businesses are now seeing meaningful Bitcoin sales, and Bitcoin is beginning to circulate from one person and business to another throughout their community.We talk about why Bitcoin needs to be USED as money, their philosophy of “HODL and Spend,” orange-pilling without overwhelming people, teaching kids about Bitcoin and money, faith, family, incentives, local businesses, and their vision of helping other communities build their own circular economies.This episode is a reminder that Bitcoin adoption doesn't have to start with governments or giant corporations.It can start with you, your family, your local coffee shop and one transaction at a time.Follow Me on X:https://x.com/Anthony_Luna5Follow on X:https://x.com/MrsDanielleLunaSubscribe on YouTube: ‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪@tothemoonwithlunas‬ Follow me on IG:   / anthony_luna5    Connect with our Guests Luke & Brooke:X: @ABCunderstandBTCFacebook: BV BitcoinSponsors:Protect Your Seed Phrase with MicroSeed: https://microseed.io/?...Use code LUNA at checkout for a discount00:00 – Meet Luke & Brooke00:41 – How Bitcoin Entered Their Marriage03:33 – Orange-Pilling Your Spouse05:52 – Faith, Truth & Bitcoin08:18 – The Bitcoin Treasure Hunt Begins10:15 – Why Bitcoin Needs to Be Used as Money12:28 – 25 Businesses & 60+ People Orange-Pilled15:22 – How the Bitcoin Treasure Hunt Works18:52 – The Inflation Game That Makes Bitcoin Click22:12 – Teaching Sound Money Through Games22:50 – Where the Treasure Hunt Idea Came From26:18 – Getting Local Businesses to Accept Bitcoin29:20 – Businesses Are Actually Spending Bitcoin32:17 – Making Bitcoin Adoption Easy34:19 – Teaching Their 7 Kids About Bitcoin38:37 – Their Bigger Vision for Bitcoin Adoption40:02 – Why You Should “HODL AND SPEND”45:00 – Why Bitcoiners Need to Spend Bitcoin48:15 – Creating a Bitcoin Task Force50:57 – The Final Bitcoin Treasure55:03 – Stop Overcomplicating Bitcoin57:12 – Bitcoin Really Is for Everyone59:33 – Taking Bitcoin Treasure Hunts Nationwide1:04:01 – Luke & Brooke’s Advice: Keep Showing Up1:06:06 – Where to Follow Luke & Brooke👇 Drop your thoughts in the comments. Do you agree with Matthew, or do you think Bitcoin is working exactly as designed?Subscribe to To The Moon with the Lunas For Entertainment Purposes Only. Not Financial Advice.#bitcoin #money #podcastIf you enjoyed this episode, share it with someone who needs to understand Bitcoin Better.

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What happens when you stop just talking about Bitcoin adoption and actually start building it? Luke and Brooke are parents of seven, entrepreneurs, homeschoolers, and the creators behind BV Bitcoin in Buena Vista, Colorado. They’re taking a completely different approach to Bitcoin adoption: turning it into a real-world treasure hunt. Instead of overwhelming newcomers with mining, nodes, monetary theory, and technical jargon, they give people Bitcoin, send them into local businesses to spend i...

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They’re Orange-Pilling an Entire Town With Bitcoin | Luke & Brooke

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