They’ve Spoken: Today’s Auto-Shoppers Wants, Needs & Preferences

from For the Road Forward - Autotrader and Kelley Blue Book B2B · host Cox Automotive

Featured Guest: Vanessa Ton, Senior Manager of Research and Market Intelligence of Cox Automotive gives an inside look at the highly anticipated key results of the 2023 Car Buyer Journey Study and reveals what actions Dealers, OEMs and the industry should take.

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This episode is 24 minutes long.

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This episode was published on October 23, 2024.

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