Things I Wish I Knew About...Building A Legacy Business with Lauren Francis-Smithson

Stacey chats with Lauren Frances Smith, founder of Lo & Co, the storytelling jewelry brand turning intention into art. Lauren shares how she built her business from a single handmade bracelet into a movement — featured in Chatelaine, Canadian Living, and loved by brands like Maybelline and The Body Shop.They dive into entrepreneurship, intuition, and the power of saying no so you can say yes to what really aligns.About Lauren:Lauren is the creative force and heart behind Lo & Co Jewelry, where she blends artisan craftsmanship, minimalist elegance, and soulful design. Inspired by everyday rituals and understated beauty, she handcrafts each piece with intention—turning fine metals and subtle accents into wearable statements.With a background in [art/design / metalsmithing / small business] (you can insert whichever fits), Lauren launched Lo & Co to bring jewelry that feels personal—and effortless—to wear. Her designs cater to those who want daily staples, not flash, and she’s committed to ethical sourcing, slow production, and giving back to her community.When she’s not behind her bench or sketching her next collection, Lauren can be found hunting for vintage beads, walking local trails, or sourcing inspiration in the quiet corners of city life.You can also follow Stacey Green (staceygreenliving):TikTok / Instagram: @staceygreenliving YouTube: @staceygreenlivingwww.staceygreenliving.comVideo and audio production by: Rosanna Araujo @boymamaof4