Things No One Tells You About Selling Your Med Spa

Shawna Chrisman, nurse practitioner and founder of Destination Aesthetics, didn’t set out to become a med spa mogul, but that’s exactly what happened. Her entrepreneurial journey started with a residential care facility, but a chance encounter with Latisse sparked her interest in aesthetics. Long before med spas were mainstream, Shawna launched Destination Aesthetics. She’s since grown it to five locations and recently sold the business to Advanced MedAesthetics Partners.Shawna reflects on building her brand and the emotional decision to sell—calling the conversation with her team one of the hardest she’s ever had. She shares what she’d do differently and why honesty from the start matters more than trying to ease the message.For those looking to scale or sell a med spa, Shawna offers clear advice: know your “why,” stay grounded in your values, and be ready for the emotional side of the journey. Plus, she shares the treatment and skincare brand she swears by, and why the future of aesthetics is all about personalization.About Shawna ChrismanShawna is the founder of Destination Aesthetics Medical Spa, which she launched in 2011 and expanded into five locations, becoming a top 10 Allergan account in just a decade. A leader in the aesthetics industry, she has been an AMI trainer for over seven years, a national SkinMedica speaker, and a featured expert on Spark by Allergan Aesthetics. Recognized for her business acumen, she was named a "Woman Who Means Business" by the Sacramento Business Journal and one of Sacramento Magazine’s 100 Notable Business Leaders. Shawna is also a managing partner at Advanced MedAesthetics Partners.Learn more about Destination Aesthetics Medical SpaFollow Shawna on Instagram @botox.girlConnect with Shawna on LinkedInGuestShawna Chrisman, FounderDestination AestheticsHostTyler Terry, Director of Sales, MedSpaNextechPresented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.Let's embark on this transformative journey together where beauty meets business.About NextechIndustry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram @nextechglow