Things to know when starting a business (with Candy Messer)

In this episode of Shift, I chat with Candy Messer - profitability advisor working with entrepreneurs to help them have successful businesses. Candy shares her knowledge around starting a business, mistakes to avoid, and keeping your financials in check. If you are a new or aspiring business owner or an experienced entrepreneur looking to elevate your business, this episode is for you!   About Candy: Candy Messer is a profitability advisor working with entrepreneurs to help them have successful businesses.  Experienced in bookkeeping since 1998, Candy understands the stresses business owners face and offers customized services to meet their varying needs.  Her company energizes entrepreneurs by removing  the burden of  compliance tasks as well identifying issues preventing higher profitability. As a result of using her services, clients have peace of mind and the freedom to do what they love.     Candy is co-author of Business Success With Ease and Navigating Entrepreneurship and is the host of the  “Biz Help For You” podcast which can be found on YouTube, as well as multiple podcast channels.  Candy has been married since 1992 to her husband Garth and they have a son, daughter, son-in-law, and two grandsons. When not running her company, Candy enjoys reading, crocheting, logic puzzles and spending time with friends and family.   Website: www.abandp.com  YouTube: https://www.youtube.com/c/CandyMesser  LinkedIn : http://www.linkedin.com/in/candymesser  Facebook: http://www.facebook.com/AffordableBookkeepingandPayroll  Download our Free Guide to Financial Lingo: https://bit.ly/3bMO9V4  About your host:  Elena is a talent development specialist & an education advocate. She started her career in higher education, having worked across various institutions, departments and regions, followed by a shift to corporations - where she creates learning journeys, builds effective talent acquisition pipelines, and develops talent development programs. Elena has a strong interest in how we can use science - particular Behavioral and Neuro sciences - to help people learn effectively, expand their mindset and overall grow personally and professionally.    As an entrepreneur – Elena founded Bloom Youth - a tech education platform that prepares youth for the future - and co-founded Bessern – tech solution for productivity and well-being in organizations. When she is not leading talent transformation, she volunteers her time to help young students with their career development goals, as well as military veterans looking to make career transition to corporate jobs.   Learn more about Elena: https://linktr.ee/ElenaAgar   Connect with Elena on LinkedIn: https://www.linkedin.com/in/elenaagaragimova/   Twitter: https://twitter.com/elenaagaragi  Instagram: https://www.instagram.com/elenaagaragimova/   Facebook: https://www.facebook.com/elenaagaragimova   YouTube: https://www.youtube.com/channel/UCX-tUIvseCy5SKgzkZuXv7Q?view_as=subscriber