Think about about E-E-A-T as your brand’s online reputation - with James Brockbank

James Brockbank shares the importance of thinking about E-E-A-T as your brand’s online reputation.Talking points include:How can E-E-A-T your brand’s online reputation?What aspects of E-E-A-T are key to doing this?How do you align link building, content and brand signals?What aspects of link building, content and brand signals do you focus on most and why?Can you do this in an automated way?How does this link together in an overarching strategy?