Think about how user behaviour is changing – with Becky Simms

Becky Simms from Reflect Digital has advice on how to be ahead of the game so that you’re ready for the new ways that users interact in a world of omnipresent AI.Becky says: “With the ramping up of AI, we need to start thinking about how behaviour is going to change.We’re seeing a lot of search engines integrating it into how the algorithm works and the results that they’re showing, and we want to think about how behaviour will change."Read the full transcript of Becky's interview at https://majestic.com/seo-in-2025/becky-simms