Think AI Is Just Fancy Copywriting? John Sets the Record Straight episode artwork

EPISODE · Oct 7, 2025 · 55 MIN

Think AI Is Just Fancy Copywriting? John Sets the Record Straight

from A Beginner's Guide to AI

John Munsell joins me again in studio to unpack his new book InGrain AI: Strategy Through Execution and shows how any team - wheather 20 people or 2,000 - swaps its “tricycle” approach to AI for a turbocharged Tesla. We dig into his AI Strategy Canvas, a nine-block framework that turns scattered experiments into a company-wide game plan. 📧💌📧Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠beginnersguide.nl⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📧💌📧Discover how a six-minute ROI calculator saves days of dev time, and learn why spending just $100 a month on the right LLM mix can unlock top-100-talent performance for everyone on staff. John also shares the “Challenger” prompt that keeps groupthink at bay, explains when to trust (and mistrust) your favourite model, and maps the fastest path from dabbling to an AI-first culture.🧑‍🦰 You find John Munsell on LinkedIn📖 And if you want to have a look into the book, you'll find all you need to know on his website🎧 About the HostDietmar is deep into AI stuff with his digital marketing agency and is one of the top 2% podcasters worldwide. Connect with him on LinkedIn!---Music credit: “Modern Situations” by Unicorn Heads Hosted on Acast. See acast.com/privacy for more information.

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Think AI Is Just Fancy Copywriting? John Sets the Record Straight

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