Think better, rush less - with Katie McDonald

David and Katie discuss the importance of thinking better, and rushing less.Talking points include:- We can use AI to get stuff done faster- For everything?- What should we use AI for? - We shouldn't rush the thinking part- What thinking part?- AI can't do that; it doesn't know your audience, not truly.- AI can’t do thinking?- Understand your client's business first, plan your research, PRIORITISE and then figure out how to use AI to accelerate that plan and get results faster.