Think Big, Act Now with 1% for the Planet CEO Kate Williams

Kate Williams is the CEO of the non-profit 1% for the Planet. She’s dedicated the last decade to a wide range of environmental conservation efforts by building and leading an awesome team, and expanding the 1% for the Planet model and impact globally. On top of that, she’s just a gem of a human and I always enjoy chatting with her about all things brand impact. In our conversation we get into Kate’s early nature experiences and how they show up for her as leader today. She shares the origin story of 1% for the Planet by Yvon Chouinard, the founder of Patagonia along with Craig Matthews, the founder of Blue Ribbon Flies. Kate lays out the powerful simplicity of the 1% model, the impact they’re making, and the characteristics of the people and brands that comprise the 1% for the Planet community. Since I recently attended the 1% for the Planet Global Summit in San Diego, I also shared some brief interviews from brands and non-profits to help you get a sense of what it means to collaborate under this model.For  individuals, I highly encourage you to reach for brands bearing the 1% for the Planet badge because they’re walking the talk. For brands looking for ways to ramp up your impact and avoid greenwashing, please check out 1% for the Planet and reach out to Kate and her team to learn more.Episode Links1% for the Planet@1percentftpZafránGerminarThin Green LineMore about Constance “Connie” MwandaaConnect with Nature JunkieIf anything in this episode was helpful or stoked you out, please hit the share button and tell a friend, leave an awesome review, or comment so we can bend the algorithms toward nature. Thanks!Instagram: @naturejunkieradioWebsite: www.naturejunkielife.comNewsletter: Sign Up HereEmail: [email protected] CreditsPodcast cover art by Ahab NimryOutro music by Tyler JohnsonEditing by Aashish M.