Think Bold, Be Bold - Ep.#90 - Brian Kurtz - The Advertising Solution

Christopher and Allan interview and host Brian Kurtz! Brian Kurtz ​is a serial direct marketer​ responsible for ​sending ​billions of marketing impressions in all​ media, selling​​ tens of millions of books and subscriptions ​to consumers over the last 35+ years. ​As​ ​founder of Titans Marketing, ​he ​​advises ​many of the most admired direct marketers in the world and writes and speaks regularly on direct marketing. You can learn more​​ at www.briankurtz.me Brian said in his own words; "I love direct marketing. Starting in the list business gave me a solid foundation in learning about audiences, demographics and database marketing; then, working in all media helping Boardroom sell millions of newsletter subscriptions and consumer books put all of that list training to good use. While direct mail is my bread and butter…I’ve overseen the mailing of approximately 1.3 billion pieces of third class mail over the past 20 years…I have been able to market and sell newsletters and books via direct response television (infomercials) and using e-mail and the Internet in huge numbers. At the height of our infomercial success, I was responsible for buying media in excess of $80 million and we sold over 3 million books via direct response television over a three year period. And since I’ve never met a medium I didn’t like, I’ve learned the ins and outs of every possible medium where direct marketing lives and thrives. I’m proud to have cut my teeth in the offline world of direct marketing and I am finding that the principles I’ve followed over the past 30+ years all apply to any and all “new media.” I am committed to educating any and all online marketers who will listen…and I am also committed to “learning while teaching” because there is still so much to learn. ...And in Brian's free time, you're likely to catch him working with his other passion - being an umpire for Little League Baseball." Be sure to grab Brian's New book: The Advertising Solution at www.TheLegendsBook.com TODAY! Learn more about your ad choices. Visit megaphone.fm/adchoices