Think like a Brand #6 - Coach and Compose

In this sixth special mid-week mini-episode, Ian Truscott continues diving into the book “Think Like a Brand, Not a Bank” with its co-author Liz High and this week, they share the fifth principle discussed in the book: Coach and Compose. Liz has worked with virtually every industry on both the client and agency side, using data-driven insight to help shape content, campaigns and brand value. Her clients have included everyone from tech giants Microsoft, Dell and Amazon to entertainment heavyweight HBO. Her passion and consulting practice is now focused on supporting startup and growth FinTechs, banks and credit unions to innovate, embrace brand thinking, and tell resonant stories that drive growth. In this episode, they discuss the need to help stakeholders and customers to understand your product, brand or great idea. Liz dives into some examples, such as Microsoft, Weight Watchers, ZiFi and Marstone.  Enjoy! You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms or drop by https://rockstarcmo.com -- The links: Ian Truscott on LinkedIn and Twitter Liz High on LinkedIn and Twitter Learn more about the book, find where to purchase it and listen to all previous episodes of this mini-series at Think Like a Brand on Rockstar CMO You can find Rockstar CMO on the web, Twitter, and LinkedIn -- Please say hello if you have any thoughts or suggestions on the topics we discuss. Learn more about your ad choices. Visit megaphone.fm/adchoices