Think Like a Brand, Not a Bank by Allison Netzer, Liz High

https://thebookvoice.com/podcasts/2/audible/97918 to listen full audiobooks. Title: Think Like a Brand, Not a Bank Author: Allison Netzer, Liz High Narrator: Holly Adams Format: mp3 Length: 3 hrs and 31 mins Release date: 09-24-22 Ratings: 4.5 out of 5 stars, 3 ratings Genres: Advertising Publisher's Summary: Harnessing brand power within financial services demands a new way of thinking. It’s not quick. It’s not easy. But it’s a shift that any financial institution can adopt and it’s worth the investment because great brands all speak the same language: returns. Great brands get great returns every time. Cutting expenses and hoping for the best feel like safe solutions when business is unstable. But to be relevant today and ensure growth tomorrow, financial institutions should take a cue from consumer brands. It’s time to connect with customers and create meaningful experiences.