EPISODE · Apr 30, 2026 · 39 MIN
Think Like a Sales Practitioner │ Robert Herbst
from Art & Science of Complex Sales · host Membrain
In this episode, Robert Herbst joins the podcast to explore why the future of selling depends on identity, honesty, and real human connection.Together, they discuss how a life-changing experience shaped Rob’s work in sales, why great selling starts with curiosity instead of performance, and what it means to move from salesperson to sales practitioner.In this episode, you’ll learn: Why identity matters more than sales technique alone How purpose helps salespeople overcome fear and rejectionWhy genuine curiosity leads to better customer conversationsWhat it means to think like a sales practitionerWhy human conversation is becoming more valuable in salesHow strong sales coaching helps people grow with confidenceListen in to learn how to build a more grounded, honest, and effective approach to sales.Learn more about Robert’s book, ‘Cheating Death’ here.
What this episode covers
In this episode, Robert Herbst joins the podcast to explore why the future of selling depends on identity, honesty, and real human connection.Together, they discuss how a life-changing experience shaped Rob’s work in sales, why great selling starts with curiosity instead of performance, and what it means to move from salesperson to sales practitioner.In this episode, you’ll learn: Why identity matters more than sales technique alone How purpose helps salespeople overcome fear and rejectionWhy genuine curiosity leads to better customer conversationsWhat it means to think like a sales practitionerWhy human conversation is becoming more valuable in salesHow strong sales coaching helps people grow with confidenceListen in to learn how to build a more grounded, honest, and effective approach to sales.Learn more about Robert’s book, ‘Cheating Death’ here.
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Think Like a Sales Practitioner │ Robert Herbst
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