Think Like an Artist

BBC Arts Editor Will Gompertz believes that while creatives are often stereotyped as head-in-the-clouds types, they actually tend to be practical, business-savvy, fun-loving and fulfilled. Gompertz should know. He’s written Think Like An Artist and Lead A More Creative, Productive Life, a guidebook for turning your passions into a bankable career. “We have this amazing capacity that no machine will ever have,” he says. “We have the ability to have an idea and realize it.” Hear what else Gompertz has to say about merging your creativity with your productivity in this episode, drawn from Promax Europe 2019 in Amsterdam.